Privacy policy

Last Updated: August 14, 2026

1. ABOUT THIS PRIVACY POLICY

House of Ellory operates this website and online store, including the information, content, features, tools, products, and services made available through it (collectively, the “Services”).

House of Ellory respects your privacy and is committed to handling personal information thoughtfully, transparently, and in accordance with applicable law.

This Privacy Policy explains how we collect, use, disclose, retain, and otherwise process personal information when you visit or interact with our website, create an account, make or attempt to make a purchase, communicate with us, subscribe to our communications, request customer assistance, or otherwise use our Services.

Our online store is powered by Shopify, which provides technology that enables us to offer our Services. Certain personal information is therefore processed by Shopify as described further in Section 8 — Relationship With Shopify.

The privacy rights available to you may vary depending upon where you live. Additional provisions for residents of certain jurisdictions, including the United States, European Economic Area, United Kingdom, and other jurisdictions with applicable privacy laws, are addressed below.

If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, use, processing, or disclosure of personal information, this Privacy Policy will control with respect to those matters.

Please read this Privacy Policy carefully.

2. PERSONAL INFORMATION WE COLLECT

“Personal information” means information that identifies, relates to, describes, or can reasonably be associated or linked with an identifiable individual or household, as defined under applicable law.

Personal information generally does not include information that has been anonymized or de-identified so that it can no longer reasonably identify or be linked to you.

Depending upon how you interact with House of Ellory, we may collect or process the following categories of personal information:

Contact Information

This may include your:

  • name;
  • email address;
  • telephone number;
  • billing address;
  • shipping address; and
  • other contact information you provide to us.

Account Information

If you create an account, we may collect information associated with that account, including:

  • username or account identifier;
  • password or authentication information;
  • saved addresses;
  • preferences;
  • settings; and
  • account activity.

Order & Transaction Information

When you shop with House of Ellory, we may collect information including:

  • products you view;
  • products placed in your cart or wishlist;
  • products you purchase;
  • order history;
  • returns, exchanges, and cancellations;
  • billing and shipping information;
  • payment method;
  • payment confirmation;
  • transaction details; and
  • information associated with delivery or fulfillment.

Payment Information

Payment transactions may require information such as credit or debit card details, financial account information, billing information, or other payment credentials.

Payment information may be collected or processed directly by Shopify, payment processors, financial institutions, or other service providers involved in completing your transaction.

Communications

If you contact House of Ellory, we may collect the information contained in your communications, including customer-service enquiries, product questions, bespoke or customization requests, return enquiries, and other correspondence.

Device & Technical Information

When you use our Services, certain information may be collected automatically, including:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • network information;
  • device identifiers; and
  • other technical information associated with accessing our Services.

Usage Information

We may collect information concerning how you interact with our Services, including:

  • pages or products viewed;
  • browsing activity;
  • referring pages or websites;
  • interactions with features;
  • date and time of visits;
  • shopping activity; and
  • other information concerning your use of the Services.

Preferences & Inferences

Where permitted by applicable law, we or our service providers may derive information from your interactions with the Services, such as product interests, shopping preferences, or other inferred preferences used to improve or personalize your experience.

3. HOW WE COLLECT PERSONAL INFORMATION

We may obtain personal information from several sources.

Directly From You

We collect information you voluntarily provide when, for example, you:

  • make a purchase;
  • create or manage an account;
  • subscribe to email or other communications;
  • contact Customer Care;
  • request information about a product;
  • request customization or bespoke services;
  • initiate a return or exchange; or
  • otherwise communicate with House of Ellory.

Automatically Through the Services

Certain information may be collected automatically when you visit or interact with our website through cookies, pixels, tags, server logs, and similar technologies.

From Shopify & Our Service Providers

We may receive information from Shopify and from companies that help us operate our business, including providers of:

  • ecommerce technology;
  • payment processing;
  • fraud prevention;
  • shipping and fulfillment;
  • analytics;
  • customer support;
  • cloud or data-storage services;
  • email and communications;
  • advertising; and
  • other business services.

From Business & Marketing Partners

Where permitted by applicable law, we may receive information from advertising, analytics, marketing, social-media, or other business partners.

4. HOW WE USE YOUR PERSONAL INFORMATION

Depending upon your interaction with House of Ellory and applicable law, we may use personal information to:

Provide & Fulfill Our Services

This includes using information to:

  • process and fulfill orders;
  • process payments;
  • arrange shipping and delivery;
  • manage returns, exchanges, or cancellations;
  • maintain customer accounts;
  • remember preferences;
  • respond to bespoke or customization enquiries; and
  • provide requested products and services.

Communicate With You

We may use personal information to provide:

  • order confirmations;
  • shipping and delivery information;
  • account communications;
  • customer support;
  • responses to enquiries;
  • service-related notices; and
  • other transactional communications.

Improve & Personalize the House of Ellory Experience

We may use information to understand how customers interact with House of Ellory, improve our website and Services, remember customer preferences, and, where permitted, provide recommendations or experiences that may be more relevant to individual interests.

Marketing & Advertising

Subject to applicable law and your choices, we may use personal information to:

  • send promotional emails or communications;
  • inform you about new collections, products, events, or other House of Ellory news;
  • measure advertising effectiveness;
  • create or measure audiences; and
  • provide or facilitate advertising that may be relevant to your interests.

Security & Fraud Prevention

We may process information to:

  • authenticate accounts;
  • detect and prevent fraud;
  • protect transactions;
  • identify malicious or unauthorized activity;
  • secure our website and systems; and
  • protect House of Ellory, our customers, and others.

Legal & Regulatory Purposes

We may use information as reasonably necessary to:

  • comply with applicable law;
  • respond to valid legal process;
  • exercise or defend legal claims;
  • enforce our agreements and policies;
  • satisfy tax, accounting, or regulatory obligations; and
  • protect our legal rights.

5. COOKIES & SIMILAR TECHNOLOGIES

House of Ellory, Shopify, and certain service providers may use cookies and similar technologies such as pixels, tags, web beacons, and local storage to operate and improve our Services.

These technologies may be used to:

  • keep the website functioning;
  • remember your preferences;
  • maintain your shopping cart;
  • understand how visitors use our website;
  • improve performance;
  • prevent fraud;
  • measure marketing effectiveness; and
  • provide or measure advertising where permitted.

Some cookies are necessary for the website to function. Other cookies, including certain analytics or advertising cookies, may be subject to your consent or opt-out rights depending upon where you live.

Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies.

You may be able to manage your preferences through the cookie or privacy controls available on our website and through your browser or device settings.

Disabling certain cookies may affect the availability or operation of some website features.

6. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to third parties for legitimate business purposes and as permitted or required by law.

These recipients may include:

Shopify

Our store is powered by Shopify, which processes information in connection with providing and improving the ecommerce Services.

Service Providers

We may disclose information to companies that provide services on our behalf, including:

  • payment processing;
  • order fulfillment;
  • shipping and delivery;
  • information technology;
  • website hosting;
  • data analytics;
  • cloud storage;
  • fraud prevention;
  • customer support;
  • email delivery;
  • advertising and marketing; and
  • professional services.

Business & Marketing Partners

Where permitted by law, we may disclose information to advertising, analytics, social-media, or marketing partners for purposes such as measuring advertising effectiveness or providing personalized advertising.

At Your Direction

We may disclose information when you request or authorize us to do so, including when necessary to ship merchandise, complete transactions, or interact with third-party services.

Legal & Protective Purposes

We may disclose information where reasonably necessary to:

  • comply with applicable law;
  • respond to subpoenas, court orders, warrants, or other valid legal processes;
  • cooperate with governmental or regulatory authorities;
  • investigate suspected fraud or illegal activity;
  • enforce our policies or agreements; or
  • protect House of Ellory, our customers, or others.

Business Transactions

If House of Ellory is involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar business transaction, personal information may be disclosed or transferred in connection with that transaction, subject to applicable law.

7. ADVERTISING & YOUR PRIVACY CHOICES

House of Ellory may use advertising and analytics technologies to understand how customers interact with our Services and, where permitted, to provide advertising that may be more relevant to customer interests.

Depending upon where you reside, certain disclosures of personal information for cross-context behavioral or targeted advertising may be legally characterized as “selling,” “sharing,” or processing for “targeted advertising,” even when House of Ellory does not receive money in exchange for the information.

Where applicable, you may have the right to opt out of these activities.

You may exercise available opt-out rights through the Your Privacy Choices link provided on our website.

Where required by applicable law, House of Ellory and/or Shopify may also recognize supported browser-based opt-out preference signals, including Global Privacy Control.

Opting out of targeted advertising does not necessarily mean that you will stop seeing advertisements. You may continue to receive advertisements that are not personalized based upon your activity across businesses or websites.

8. RELATIONSHIP WITH SHOPIFY

The House of Ellory online store is hosted and powered by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of the Services in order to provide, support, secure, personalize, and improve Shopify-powered commerce services.

Information submitted through our Services may therefore be transmitted to and processed by Shopify and other service providers, which may operate in countries other than the country in which you reside.

House of Ellory may also use Shopify features that rely upon information concerning interactions with our store and, in certain circumstances, interactions with other merchants using Shopify.

For certain processing activities carried out by Shopify for its own purposes, Shopify may be independently responsible for responding to requests concerning that processing.

You may learn more through Shopify's Consumer Privacy Policy and may exercise certain Shopify-related privacy rights through the Shopify Privacy Portal.

9. DATA RETENTION

House of Ellory retains personal information only for as long as reasonably necessary for the purposes for which it was collected or otherwise processed, including to:

  • maintain your account;
  • provide Services;
  • complete transactions;
  • maintain appropriate business and financial records;
  • comply with tax, accounting, regulatory, and other legal obligations;
  • resolve disputes;
  • prevent fraud;
  • enforce agreements; and
  • establish, exercise, or defend legal claims.

Retention periods vary depending upon the nature of the information, the purpose for which it is processed, applicable legal requirements, and legitimate business needs.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

10. SECURITY

House of Ellory and its service providers use administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, destruction, or loss.

However, no system, website, electronic transmission, or storage method can be guaranteed to be completely secure.

Customers are responsible for maintaining the confidentiality of their account credentials and should not share passwords or other authentication information with others.

If you believe your account or interaction with House of Ellory may have been compromised, please contact us promptly.

11. CHILDREN'S PRIVACY

The Services are intended for a general audience and are not directed toward children.

House of Ellory does not knowingly collect personal information from children under the age at which parental consent is required under applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to House of Ellory without appropriate authorization, please contact us so that we may review the matter and take appropriate action.

Nothing in this section permits the sale or sharing of children's personal information contrary to applicable law.

12. YOUR PRIVACY RIGHTS

Depending upon where you live and applicable law, you may have some or all of the following rights regarding your personal information:

  • Right to Know / Access — the right to request information about personal information we maintain concerning you and, where applicable, obtain a copy.
  • Right to Correction — the right to request correction of inaccurate personal information.
  • Right to Deletion / Erasure — the right to request deletion of personal information in certain circumstances.
  • Right to Data Portability — the right, in certain circumstances, to obtain personal information in a portable format.
  • Right to Restrict Processing — the right, where applicable, to request that certain processing be restricted.
  • Right to Object — the right, where applicable, to object to certain processing.
  • Right to Withdraw Consent — where processing is based upon consent, the right to withdraw that consent, without affecting processing lawfully undertaken before withdrawal.
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising — where provided by applicable law.
  • Rights Concerning Certain Automated Decision-Making or Profiling — where provided by applicable law.
  • Right to Appeal — in jurisdictions providing such a right, the ability to appeal certain decisions concerning a privacy request.
  • Right to Non-Discrimination — where applicable, the right not to receive unlawful discriminatory treatment for exercising a privacy right.

These rights are not absolute. Applicable law may provide exceptions or permit us to decline a request in certain circumstances.

We may need to verify your identity before fulfilling certain requests. Where permitted by law, you may also designate an authorized agent to submit a request on your behalf.

We will respond to valid requests within the timeframe required by applicable law.

13. UNITED STATES STATE PRIVACY RIGHTS

Residents of certain U.S. states may have additional privacy rights under applicable state law.

Depending upon the state and whether the relevant law applies to House of Ellory, these rights may include the right to:

  • know or access personal information;
  • obtain certain information concerning the categories or specific pieces of personal information processed;
  • correct inaccurate personal information;
  • request deletion;
  • obtain a portable copy of certain information;
  • opt out of the sale of personal information;
  • opt out of sharing or processing for targeted advertising;
  • opt out of certain profiling or automated decision-making;
  • limit certain uses of sensitive personal information;
  • obtain information concerning certain third-party disclosures;
  • appeal a decision concerning a privacy request; and
  • exercise privacy rights without unlawful discrimination.

California Residents

If the California Consumer Privacy Act, as amended (CCPA), applies to House of Ellory's processing of your personal information, California residents may have rights including the right to know/access, delete, correct, opt out of sale or sharing, limit certain uses and disclosures of sensitive personal information, and be free from unlawful discrimination for exercising applicable rights.

For purposes of California law, certain uses of advertising technologies may constitute “sharing” even where personal information is not exchanged for money.

House of Ellory's categories of information collected and the business purposes for which information is used are described in Sections 2 and 4 of this Privacy Policy. Categories of recipients are described in Section 6.

House of Ellory does not knowingly sell or share personal information of individuals under 16 years of age where prohibited by applicable law.

You may exercise applicable sale, sharing, or targeted-advertising opt-out rights through Your Privacy Choices.

14. EUROPEAN ECONOMIC AREA & UNITED KINGDOM

If you reside in the European Economic Area (EEA) or United Kingdom (UK), applicable data-protection law may provide additional rights concerning your personal data.

These may include rights to:

  • be informed about processing;
  • access personal data;
  • correct inaccurate or incomplete personal data;
  • request erasure in certain circumstances;
  • restrict certain processing;
  • object to certain processing;
  • receive certain personal data in a portable format;
  • withdraw consent where consent is the legal basis for processing; and
  • exercise applicable rights concerning certain automated decision-making and profiling.

These rights are subject to the conditions, limitations, and exemptions provided by applicable law.

Where we rely upon consent, withdrawal of consent does not affect the lawfulness of processing undertaken before consent was withdrawn.

Where applicable, processing may be undertaken because it is necessary to perform a contract with you, comply with a legal obligation, pursue legitimate interests that are not overridden by your rights and interests, or because you have provided consent.

Complaints

We encourage you to contact House of Ellory first if you have concerns about how we process your personal information.

You may also have the right to lodge a complaint with the data-protection supervisory authority responsible for your jurisdiction. EEA residents may generally complain to the competent supervisory authority in the relevant Member State, and UK residents may have the right to complain to the Information Commissioner's Office.

15. INTERNATIONAL TRANSFERS & INTERNATIONAL PRIVACY RIGHTS

House of Ellory serves customers internationally. As a result, personal information may be transferred to, stored in, accessed from, or processed in countries other than the country in which you reside.

Those countries may have privacy and data-protection laws that differ from the laws in your jurisdiction.

Where applicable law restricts international transfers of personal information, House of Ellory and/or the relevant service providers will use recognized mechanisms intended to provide appropriate protection for those transfers.

Depending upon the applicable jurisdiction, these mechanisms may include:

  • an adequacy decision or adequacy regulation;
  • approved standard contractual clauses;
  • the European Commission's Standard Contractual Clauses;
  • applicable UK international data-transfer mechanisms;
  • other approved contractual safeguards; or
  • another lawful transfer mechanism recognized under applicable data-protection law.

International transfer requirements can include not only physically sending data abroad but, in some circumstances, allowing an independent organization in another country to access it remotely.

International Privacy Rights

If you reside outside the United States, EEA, or UK, you may have additional privacy rights under the laws of your country, province, state, territory, or other jurisdiction.

Depending upon applicable law, these rights may include rights concerning:

  • access to personal information;
  • correction;
  • deletion;
  • withdrawal of consent;
  • restriction or objection to processing;
  • data portability;
  • direct marketing;
  • targeted or behavioral advertising;
  • automated decision-making;
  • international transfers;
  • complaints to a privacy or data-protection regulator; and
  • other rights established by applicable law.

House of Ellory will honor privacy rights that apply to our processing of your personal information in accordance with applicable law.

Because privacy rights differ by jurisdiction, the availability and scope of a particular right may depend upon where you reside, the nature of our relationship with you, and whether the applicable law applies to House of Ellory.

Nothing in this Privacy Policy is intended to limit a privacy or data-protection right that cannot lawfully be limited.

16. THIRD-PARTY WEBSITES & LINKS

Our Services may contain links to websites, platforms, or services operated by third parties.

If you follow a link to a third-party service, its privacy practices are governed by its own policies rather than this Privacy Policy.

House of Ellory does not control and is not responsible for the privacy, security, content, or practices of unaffiliated third-party websites or services.

We encourage you to review the applicable privacy policies before providing personal information to third parties.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to:

  • our Services;
  • our business practices;
  • technology;
  • service providers;
  • legal or regulatory requirements; or
  • other operational circumstances.

When we update this Privacy Policy, we will revise the Last Updated date at the beginning of the policy and provide any additional notice required by applicable law.

We encourage you to review this Privacy Policy periodically.

18. CONTACT US

If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or have concerns regarding House of Ellory's handling of your personal information, please contact:

House of Ellory
Privacy & Customer Care
Email: enquiries@houseofellory.com 

Please include sufficient information for us to understand and respond to your request.

For certain requests, we may need to verify your identity before providing information or taking action. We will use information provided for verification only as permitted by applicable law.

Where applicable law provides a right to appeal a decision concerning your privacy request, you may submit your appeal using the same contact information and clearly identify the communication as a Privacy Appeal.